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Why is there a transition to Multi-Year Loyalty (MYL) for all home fixtures and Premier League away fixtures but not for cup away fixtures?

Historically only one season of match credits has been used to determine a supporter’s eligibility to buy or register for tickets for home fixtures and Premier League away fixtures. Therefore, there will be a transition to MYL to try and avoid supporters who have more recently earned match credits f

Knowledge base article

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Multi-Year Loyalty (MYL)

Email Us form(Copy)

Process definition for Customer Facing 1 Old name: UAT Customer Facing 1 (Main Flow)(New Change)(Alex Carbon Copy)

User Guide

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Contact Us & Club Information

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I have renewed my Season Ticket and received a confirmation email, but when I log in online it still says 'Not Renewed'?

Please don't worry. The status of your Season Ticket on your 'My Account' will be updated before the new Season begins. If you want to retain proof of renewal in the meantime, just hold on to your confirmation email.

Knowledge base article

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Renewals

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What happens if I don't complete Fan Update?

If you've been invited to complete Fan Update and fail to do so, you won't be able to buy tickets in future sales or attend any matches at Anfield using the account we asked you to complete Fan Update for. Any tickets bought by or currently held by the account (e.g. transferred to it via Ticket Forw

Knowledge base article

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Fan Update

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Can I return personalised items?

Personalised items can only be returned if they are faulty, arrive damaged or do not reflect what was purchased at checkout. ​ If so, items can be returned to us by following our standard returns process.​

Knowledge base article

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Personalised Gifts and Souvenirs

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Hillsborough Inquest and Trials

For information about the Hillsborough disaster, please visit our website. ​ For any Club statements or news about Hillsborough, please refer to our news page.

Knowledge base article

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Club & Corporate Information

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Can I be confident that the quality of these third-party products matches what I expect from LFC?

We carefully select third-party suppliers to ensure the same high quality you expect from all our products. ​ If you're unhappy with the quality of what you have received, contact Supporter Services.

Knowledge base article

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Personalised Gifts and Souvenirs

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Can I get a refund for my additional costs (travel, accommodation, etc.)?

In line with our terms and conditions of sale, we are not able to offer a refund of any travel, accommodation or other miscellaneous costs incurred as the result of your ticket being cancelled. Review our Conditions of Sale that apply when the ticket it purchased: ​General Admission ticket Condition

Knowledge base article

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Refunds

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I don’t have any of the valid ID documents required, what do I do?

Check to see if you can apply for the Post Office PASS Card, as this is an affordable and quick alternative way to prove your age. Both adults and children can apply for one. ​ If you are still having trouble getting ID, contact Supporter Services.

Knowledge base article

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Fan Update

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Can I purchase third-party personalised items alongside items fulfilled by us on the same order?

Post-purchase, customers will receive one order confirmation for all products purchased. Order progress email updates will then follow for all purchased products. Order progress email updates for third-party products will be separate from email updates for products fulfilled by us. Your order may co

Knowledge base article

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Personalised Gifts and Souvenirs

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I have already completed Fan Update, but I need to make a change. Can I use the site again?

You can only use the site to validate your details once. If you need to modify your validation please contact Supporter Services.

Knowledge base article

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Fan Update

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Who is the Club's Equality and Diversity Manager?

The Club's Equality and Diversity Manager is Rishi Jain (Director of Impact). If you have would like to share any experiences or have any feedback to help us improve our services, then he can be contacted by emailing our Supporter Services Team. To see more information on Equality, Diversity and Inc

Knowledge base article

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Complaints, Suggestions and Thank Yous

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I have completed Fan Update, do I need to do anything else?

Once you've submitted your details successfully, you'll see a page confirming that your Fan Update submission has been submitted and is pending validation. ​ We will review your submission and send you an email either with additionals questions or confirming that you have completed the process succe

Knowledge base article

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Fan Update

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Where are the mobility aid storage pods located?

Storage pods are located by the Main Stand, Kop and Kenny Dalglish Stand. If your request to store a mobility aid is successful, you will be assigned a location close to your designated turnstile. ​ ​

Knowledge base article

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Stadium and Facilities

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Are personalised items available to purchase in-store?

The personalised product catalogue is exclusive to our Online Store and the Official Liverpool FC Store App. ​ Our personalised product catalogue is not available in physical stores.

Knowledge base article

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Personalised Gifts and Souvenirs

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I have received a message from LFC asking me to give feedback about my recent experience contacting you - is it genuine?

We really value supporter feedback and want to make sure that you always have a positive experience when you contact our Supporter Services team. After you contact us, you might be invited to complete a short survey. Genuine requests for feedback on your experience will come from the following sourc

Knowledge base article

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Complaints, Suggestions and Thank Yous

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How can I watch a match without knowing the score?

If you want to watch the matches without knowing the score, you can go to our Spoiler-free Full Match Replays page and also get direct access to on demand Full Match replays of all Liverpool's men's games. N.B. This is currently only available on the website and not in the app.

Knowledge base article

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All Red Video Support

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Can I enter the ballot for a Junior alone?

Juniors must be accompanied by an Adult, Over 65 or a Young Adult. ​ A minimum of 1, or a maximum of 2 juniors per adult is required. ​ Juniors who enter the ballot alone will be automatically unsuccessful in the ballot.

Knowledge base article

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All Red

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Why is a video not available in my country?

Most of the content in the All Red Video platform is available worldwide, without restrictions. ​ Due to broadcasting rights, there are occasions when certain videos are not available in specific countries. ​ You can find a list of ongoing restrictions below: ​ 2026 Pre-season fixtures against Sunde

Knowledge base article

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All Red Video Support

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I’ve tried to personalise an item but the website tells me I’m using a prohibited term, why is this?

Profanity filters are used across our personalised product catalogue. These filters work to prevent the most common offensive and prohibited terms reaching the checkout. ​ If you think we’ve got it wrong, contact Supporter Services.

Knowledge base article

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Personalised Gifts and Souvenirs

© COPYRIGHT 2024 THE LIVERPOOL FOOTBALL CLUB AND ATHLETIC GROUNDS LIMITED. ALL RIGHTS RESERVED. MATCH STATISTICS SUPPLIED BY OPTA SPORTS DATA LIMITED. REPRODUCED UNDER LICENCE FROM FOOTBALL DATACO LIMITED. ALL RIGHTS RESERVED.