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Process definition for Customer Facing 1 Old name: UAT Customer Facing 1 (Main Flow)(New Change)(Alex Carbon Copy)

User Guide

Can I change seats after I've renewed my LFC Women's Season Ticket?

Unfortunately, we are unable to accommodate a seat move for the new season once you have selected your seat.

Knowledge base article

Travel information for St Helens Stadium

How do I get to St Helens Stadium?​ Directions for travelling to St Helens Stadium can be found here. How far is the stadium from local bus/train stations?​ By Train The nearest train station is St Helens Central, which is less than a 15-minute walk from the Stadium, with frequent services running t

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How do I manage members?

When you log in to ALL RED Rewards and navigate to the OLSC group page (via the Supporter Club navigation item), you will see a menu on the right of the page with various group management options. ​ Within “Manage members” you are able to search for members by name, remove them from the group, but a

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How do I edit the group’s information?

When you log in to ALL RED Rewards and navigate to the OLSC group page (via the Supporter Club navigation item), you will see a menu on the right of the page with various group management options. ​ Within “Edit group info” you will have the option to edit group name, description, location name, loc

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How long does it take for my Fan Update submission to be validated?

It can take up to seven working days for you to receive confirmation that your Fan Update submission has been validated. ​ After reviewing your application, we will email you to confirm your validation, or follow up with any questions.

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How do I log a complaint regarding an act of discrimination against myself or other people?

Any feedback or complaints that involve any acts of discrimination against yourself or other people should be submitted through our Contact Us page. If you wish to report any incidents of discrimination, be it online or in-stadia, you can do so by clicking here.

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How can I contact the LFC Anfield Residents Liaison Officer?

Should you have any concerns or want to provide any feedback please email us via residents@liverpoolfc.com. For more information on matchdays and fixtures please visit our Local Residents page. ​ .

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When did the forums close?

Our forums closed in June 2025.

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I’ve booked with Ticketmaster and need a PA, can you help?

Personal assistant tickets are only available when bought through the club directly.

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I have an LFC Retail gift card, can I redeem this against personalised items?

Digital gift cards can be redeemed against our entire personalised product catalogue.

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Can I purchase third-party personalised items alongside items fulfilled by us on the same order?

Post-purchase, customers will receive one order confirmation for all products purchased. Order progress email updates will then follow for all purchased products. Order progress email updates for third-party products will be separate from email updates for products fulfilled by us. Your order may co

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Can I be confident that the quality of these third-party products matches what I expect from LFC?

We carefully select third-party suppliers to ensure the same high quality you expect from all our products. ​ If you're unhappy with the quality of what you have received, contact Supporter Services.

Knowledge base article

Are headsets provided for match commentary for visually impaired supporters?

Visually Impaired supporters are able to order a headset with full commentary in advance of the game. Please advise if you require a headset at the time of purchasing your match ticket. All of our home match commentary is conducted in house.

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What characters can be inserted into personalised text fields?

Your personalised message can contain letters A-Z and numbers 0-9. ​ We are working hard to improve the customer experience for all and welcome any feedback here.

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How long will my personalised item(s) take to arrive?

As standard, dispatch and delivery lead times are slightly longer on personalised products. Additional time is required to process personalisation requests, particularly during busy trading periods. Standard lead time for our personalised product catalogue is up to 10 business days. ​ Third party fu

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I have made a mistake while purchasing my order, can I amend my order post-purchase?

You cannot amend orders post-purchase. Please take care when personalising products online to ensure all spellings etc. are correct.

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If supporters with the maximum credit balance possible over a three-year period cannot be guaranteed the opportunity to purchase a ticket for an away fixture, will there be a ballot?

If the Club receives an exceptionally small allocation for an away fixture, it may not be possible to guarantee all supporters with the highest number of credits the opportunity to buy a ticket. ​ In this scenario, match credits from earlier seasons may also be included as criteria, using as many pr

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Can supporters with wheelchair requirements forward their ticket to a supporter on their Friends & Family List?

You can only forward your ticket to another wheelchair user supporter.

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Why is the club only using the last three seasons for Multi-Year Loyalty (MYL)?

A three-year period strikes a balance between: Being able to recognise long-term loyalty from supporters who have earned match credits over multiple seasons Reducing the difficulty for new or young supporters to earn match credits

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© COPYRIGHT 2024 THE LIVERPOOL FOOTBALL CLUB AND ATHLETIC GROUNDS LIMITED. ALL RIGHTS RESERVED. MATCH STATISTICS SUPPLIED BY OPTA SPORTS DATA LIMITED. REPRODUCED UNDER LICENCE FROM FOOTBALL DATACO LIMITED. ALL RIGHTS RESERVED.