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Process definition for Customer Facing 1 Old name: UAT Customer Facing 1 (Main Flow)(New Change)(Alex Carbon Copy)

User Guide

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Contact Us & Club Information

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I’ve tried to personalise an item but the website tells me I’m using a prohibited term, why is this?

Profanity filters are used across our personalised product catalogue. These filters work to prevent the most common offensive and prohibited terms reaching the checkout. ​ If you think we’ve got it wrong, contact Supporter Services.

Knowledge base article

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Personalised Gifts and Souvenirs

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Can I be confident that the quality of these third-party products matches what I expect from LFC?

We carefully select third-party suppliers to ensure the same high quality you expect from all our products. ​ If you're unhappy with the quality of what you have received, contact Supporter Services.

Knowledge base article

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Personalised Gifts and Souvenirs

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I registered/logged in and used my invitation to join link and didn’t get the pop-up?

Please go back to the message and re-enter the URL into your browser and it should appear. ​ If you are still having difficulties, please follow the other process on how to join the group.

Knowledge base article

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Official Liverpool Supporters Club (OLSC) Members

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Can my personalised third-party products be delivered to a Club Store or a click and collect point?

Orders for third-party personalised products cannot be delivered to one of our physical stores or sent to click and collect points.

Knowledge base article

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Personalised Gifts and Souvenirs

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Who is the Club's Equality and Diversity Manager?

The Club's Equality and Diversity Manager is Rishi Jain (Director of Impact). If you have would like to share any experiences or have any feedback to help us improve our services, then he can be contacted by emailing our Supporter Services Team. To see more information on Equality, Diversity and Inc

Knowledge base article

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Complaints, Suggestions and Thank Yous

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Are personalised items available to purchase in-store?

The personalised product catalogue is exclusive to our Online Store and the Official Liverpool FC Store App. ​ Our personalised product catalogue is not available in physical stores.

Knowledge base article

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Personalised Gifts and Souvenirs

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What personalised products do you sell on the Online Store?

You can view the products that are personalisable on our website. Unlike personalised kits, all of these products are manufactured, fulfilled and delivered by a third-party supplier.

Knowledge base article

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Personalised Gifts and Souvenirs

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How do I edit the group’s information?

When you log in to ALL RED Rewards and navigate to the OLSC group page (via the Supporter Club navigation item), you will see a menu on the right of the page with various group management options. ​ Within “Edit group info” you will have the option to edit group name, description, location name, loc

Knowledge base article

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Official Liverpool Supporters Clubs Committee (OLSC) Admins

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What are the different ways in which I can earn for my OLSC on All Red?

Live tasks can be found in the Earn section of the OLSC group homepage.

Knowledge base article

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Official Liverpool Supporters Club (OLSC) Members

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Can I purchase third-party personalised items alongside items fulfilled by us on the same order?

Post-purchase, customers will receive one order confirmation for all products purchased. Order progress email updates will then follow for all purchased products. Order progress email updates for third-party products will be separate from email updates for products fulfilled by us. Your order may co

Knowledge base article

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Personalised Gifts and Souvenirs

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Can I purchase additional LFC Women's Season Tickets or Hat-trick packages?

Yes, LFCW Season Ticket and Hat-trick package holders can purchase additional season tickets(s) or Hat-trick package(s) on our website. ​ You will need a supporter ID number for each supporter you are buying a Season Ticket or Hat-trick package for.

Knowledge base article

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Match Tickets

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Where can I buy a programme on a match day?

All food and beverage units within the stadium stock and sell the match day programmes. ​ Outside of the stadium, programmes are available at the below outlets: ​ Kop Pod located across from the ticket office Small pod on side of retail store ​ Anfield Road Container under LFCTV pod Retail pod next

Knowledge base article

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Stadium & Facilities

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When shopping online, how will I know if an item is fulfilled by us or a third party?

Items that are fulfilled by a third party will be indicated as third party products on the product page and at checkout. ​ ​

Knowledge base article

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Personalised Gifts and Souvenirs

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How do I place an order using Klarna?

To place an order using Klarna: ​ Add products to your cart and select Klarna at checkout. Enter your details and you’ll know instantly if you’re approved. Klarna will send you an email confirmation and reminders when it’s time to pay. You can manage your orders and payments in the Klarna app. ​ ​Vi

Knowledge base article

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Changing or Placing an Order

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How do I add or manage the group’s locations?

When you log in to ALL RED Rewards and navigate to the OLSC group page (via the Supporter Club navigation item), you will see a menu on the right of the page with various group management options. ​ Within “Add group locations” you will have the option to set a location name, address and an image. ​

Knowledge base article

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Official Liverpool Supporters Clubs Committee (OLSC) Admins

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How do I manage members?

When you log in to ALL RED Rewards and navigate to the OLSC group page (via the Supporter Club navigation item), you will see a menu on the right of the page with various group management options. ​ Within “Manage members” you are able to search for members by name, remove them from the group, but a

Knowledge base article

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Official Liverpool Supporters Clubs Committee (OLSC) Admins

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Will the forums return in the future?

We are looking into potential new systems that can replace the current forums. We will ensure that your forum nickname is kept and retained in any future solution. We will also try to keep join date and post count but cannot guarantee at this stage whether this will be able to be used in a future so

Knowledge base article

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LFC Forums

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When did the forums close?

Our forums closed in June 2025.

Knowledge base article

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LFC Forums

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Why did we make the decision to close the forums?

We are always looking at ways to improve the fan experience, whether that’s at Anfield or in the digital space and we are exploring how we use technologies and how best to integrate them into our current platforms.

Knowledge base article

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LFC Forums

© COPYRIGHT 2024 THE LIVERPOOL FOOTBALL CLUB AND ATHLETIC GROUNDS LIMITED. ALL RIGHTS RESERVED. MATCH STATISTICS SUPPLIED BY OPTA SPORTS DATA LIMITED. REPRODUCED UNDER LICENCE FROM FOOTBALL DATACO LIMITED. ALL RIGHTS RESERVED.