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Disabled supporters and non-disabled supporters cannot enter the ballot within the same booking.
Knowledge base article
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Local General Sale
Your personalised message can contain letters A-Z and numbers 0-9. We are working hard to improve the customer experience for all and welcome any feedback here.
Personalised Gifts and Souvenirs
You can make the following changes before the closing date as advertised: Modify or cancel a ballot Remove or add a supporter Amend the registered payment card details Only the supporter who submitted the ballot entry, i.e. the lead booker, will be able to modify or cancel the ballot entry.
We carefully select third-party suppliers to ensure the same high quality you expect from all our products. If you're unhappy with the quality of what you have received, contact Supporter Services.
Orders for third-party personalised products cannot be delivered to one of our physical stores or sent to click and collect points.
Yes, your Personal Assistant will need their own Supporter ID number in order to be allocated a Season Ticket or Hat-trick package. Please use the Contact Us form and select Disability Tickets and Information to ensure their account is set up correctly.
Match Tickets
Post-purchase, customers will receive one order confirmation for all products purchased. Order progress email updates will then follow for all purchased products. Order progress email updates for third-party products will be separate from email updates for products fulfilled by us. Your order may co
You are unable to review visual personalisation previews before checkout. We are working hard to improve the customer experience and hope to introduce this and other features in the future.
Unfortunately, we are unable to accommodate a seat move for the new season once you have selected your seat.
The change has been brought in to help combat ticket misuse, one of the key areas identified from fan feedback from the recent Ticketing surveys and in line with the club’s ticketing principles.
Ticket Forwarding
Digital gift cards can be redeemed against our entire personalised product catalogue.
As standard, dispatch and delivery lead times are slightly longer on personalised products. Additional time is required to process personalisation requests, particularly during busy trading periods. Standard lead time for our personalised product catalogue is up to 10 business days. Third party fu
To place an order using Klarna: Add products to your cart and select Klarna at checkout. Enter your details and you’ll know instantly if you’re approved. Klarna will send you an email confirmation and reminders when it’s time to pay. You can manage your orders and payments in the Klarna app. Vi
Changing or Placing an Order
Profanity filters are used across our personalised product catalogue. These filters work to prevent the most common offensive and prohibited terms reaching the checkout. If you think we’ve got it wrong, contact Supporter Services.
Yes, LFCW Season Ticket and Hat-trick package holders can purchase additional season tickets(s) or Hat-trick package(s) on our website. You will need a supporter ID number for each supporter you are buying a Season Ticket or Hat-trick package for.
Your membership discount is accepted against our personalised range. For individual promotions, check the the specific terms and conditions.
The personalised product catalogue is exclusive to our Online Store and the Official Liverpool FC Store App. Our personalised product catalogue is not available in physical stores.
For Premier League home, cup home (European, FA and League Cup) and Premier League away fixtures, the system will be phased in gradually: For season 2026/27, your Credit Balance will include credits from 2025/26 only. From 2027/28, it will include two seasons - 2025/26 and 2026/27. By 2028/29, it
Multi-Year Loyalty (MYL)
This could be due to: They have chosen to remove you from their Friends & Family List. Following the changes to Friends & Family for season 2025/26, some supporters had more than 18 accounts on their Friends & Family List and did not reduce this number before the deadline of 1 September 2025. As a
Friends & Family
There are two reasons why you may be encountering an error: The recieving supporter already has a ticket for the fixture, they cannot be forwarded another one. The recieving supporter has not downloaded their NFC Pass to their smartphone.
