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Personal assistant tickets are only available when bought through the club directly.
Knowledge base article
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Concerts
Personalised items can only be returned if they are faulty, arrive damaged or do not reflect what was purchased at checkout. If so, items can be returned to us by following our standard returns process.
Personalised Gifts and Souvenirs
Digital gift cards can be redeemed against our entire personalised product catalogue.
Most of the content in the All Red Video platform is available worldwide, without restrictions. Due to broadcasting rights, there are occasions when certain videos are not available in specific countries. You can find a list of ongoing restrictions below: 2026 Pre-season fixtures against Sunde
All Red Video Support
Audio guides are included in a LFC Stadium Tour ticket price and enhance the tour. Audio guides can be set to any of the 13 languages below: Arabic, Brazilian Portuguese, Dutch, English, French, German, Indonesian, Italian, Japanese, Mandarin, Norwegian, Spanish and Thai. We also offer the tou
Tour Information
The personalised product catalogue is exclusive to our Online Store and the Official Liverpool FC Store App. Our personalised product catalogue is not available in physical stores.
Post-purchase, customers will receive one order confirmation for all products purchased. Order progress email updates will then follow for all purchased products. Order progress email updates for third-party products will be separate from email updates for products fulfilled by us. Your order may co
As part of the Fan Update process, which was introduced to ensure we hold accurate, up‑to‑date information about who is using a season ticket to access Anfield, each application must be registered to one supporter. Therefore, all details submitted for the season ticket waiting list must belong to th
Season Ticket Waiting List
To place an order using Klarna: Add products to your cart and select Klarna at checkout. Enter your details and you’ll know instantly if you’re approved. Klarna will send you an email confirmation and reminders when it’s time to pay. You can manage your orders and payments in the Klarna app. Vi
Changing or Placing an Order
The Premier League restrictions around broadcast times mean that we are not able to provide live coverage of U18 and U21 games in a Premier League broadcast window (when there's another game in the league being televised). We are restricted in the number of games we can show live during the season
under 18
under 23
You can login or logout at any time by clicking on the account icon on the top right corner of your TV. You can also login by clicking to play a video that requires a free All Red Essential membership (which you can identify by the label “Essential”) or a video that requires a paid All Red Full or
All Red Video - Connected TV Apps
Anfield operates as a fully cashless stadium to help reduce queues, speed up service, and provide a more secure and efficient experience for all visitors. During your stadium tour visit, you can use: Contactless debit and credit cards Chip & PIN Mobile and wearable payments, including Apple Pay
Criteria for home and away cup fixtures (European, FA and League Cup) will be based on match credits earned in previous seasons only. We will no longer use match credits earned within a season for fixtures played later that same season. These match credits will not count towards your Credit Balanc
Multi-Year Loyalty (MYL)
A digital version of the matchday programme is available to purchase. Should this format not be a suitable alternative, you can contact Supporter Services or our dedicated Disability Team on 0151 264 2500, selecting the option for disabled supporter enquiries.
Match Day
You'll need to register for a free All Red Essential account. If you already have an account, login to listen.
We carefully select third-party suppliers to ensure the same high quality you expect from all our products. If you're unhappy with the quality of what you have received, contact Supporter Services.
We estimate your experience will last around 60 minutes, but this can depend on numbers and weather conditions. You will also have free entry to the LFC Museum as part of your ticket. The opening time for the Museum is 9am and last admission is 4pm.
The Anfield Abseil
All products must be returned to store with the itemised till receipt. This is done in person. The only exceptions to this rule are personalised products and memberships, which can't be returned.
Club Stores
The change has been brought in to help combat ticket misuse, one of the key areas identified from fan feedback from the recent Ticketing surveys and in line with the club’s ticketing principles.
Ticket Forwarding
Anfield stadium is now fully cashless, which helps reduce queues during peak times. It also makes things more secure for us and will ultimately help us to deliver the best possible customer service to all our fans. What payments do you accept? All major contactless debit and credit cards will be acc
Stadium & Facilities
