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We are always looking at ways to improve the fan experience, whether that’s at Anfield or in the digital space and we are exploring how we use technologies and how best to integrate them into our current platforms.
Knowledge base article
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LFC Forums
The terms and conditions for the Anfield Abseil can be viewed on our website or by clicking here. Below is a brief summary of the key points of our Terms & Conditions. Due to the operational needs of Liverpool FC in undertaking its business as a football club, LFC may be required at short notice (
The Anfield Abseil
You cannot amend orders post-purchase. Please take care when personalising products online to ensure all spellings etc. are correct.
Personalised Gifts and Souvenirs
Items that are fulfilled by a third party will be indicated as third party products on the product page and at checkout.
In exceptional circumstances, the person you have forwarded your ticket to is able to submit a request to return the ticket back to you if they can no longer attend. The form to request a ticket to be returned to the sender is available in your My Account. Requests will be reviewed within 24 wor
Ticket Forwarding
No, an All Red membership is not required to buy a concert ticket at Anfield.
Concerts
You must provide one of the following forms of photo ID: Passport. Driving license. Identity card, including the Post Office PASS Card. Your ID must be valid (not expired) and will be subject to validation checks. If you don't have a passport or driving licence, the Post Office PASS Card is an a
Fan Update
Any feedback or complaints that involve any acts of discrimination against yourself or other people should be submitted through our Contact Us page. If you wish to report any incidents of discrimination, be it online or in-stadia, you can do so by clicking here.
Complaints, Suggestions and Thank Yous
Unfortunately, we are unable to have cards signed by the players for special occasions, as priority is given to charitable causes.
Fan Mail & Special Requests
Yes, there are two options available to you: Return your seat for re-sale via the Ticket Exchange. Use Ticket Forwarding to forward your ticket to one of your registered Friends & Family. Please read full details on our new Season Ticket usage policy ‘Every Seat, Every Game’ which has been introdu
Season Ticket Renewals
As standard, dispatch and delivery lead times are slightly longer on personalised products. Additional time is required to process personalisation requests, particularly during busy trading periods. Standard lead time for our personalised product catalogue is up to 10 business days. Third party fu
When invited, disabled supporters will need to complete Fan Update for their All Red account. For more information on when and how you will be contacted, see our FAQ What is LFC Fan Update, why is the Club doing it, and who needs to complete it? Personal assistant accounts will not be required t
You can update your mobile number in your My Account.
Multi-Factor Authentication
To update the LFC Official App: Visit your app store. Select Manage apps and device for Android or Updates for iOS. You'll be able to see any outstanding app updates.
LFC Official App
Use our LFC Store Locator to find the store closest to you.
Club Stores
You'll need to register for a free All Red Essential account. If you already have an account, login to listen.
All Red Video Support
Yes, you are permitted to have up to 18 registered supporters on your Friends & Family List. You can edit your registered supporters until 1 September 2026, after which you are unable to remove from your list, and only those with less than 18 registered supporters will be able to add to their list
From 1 September 2026, the option to remove supporters from your Friends & Family List will be suspended for the remainder of the season.
Friends & Family
For Adidas kits, we get stock deliveries throughout the year. You can be among the first to know about re-stocks by following LFCRetail on X. We'll also put updates on the Online Store. We often re-stock our own collections, so the best thing to do is check the Online Store regularly to see if the
Products and Stock
Our abseil team will be taking pictures of you as you start your abseil – any pictures taken will be available to view and purchase via a QR code on your wristband after your abseil, so you can make this once in a lifetime experience even more memorable. You can buy your photos online using the QR C