There are a number of different reasons why your Membership discount may not have been applied at checkout, which can be found below:

Do you have an active Membership?

Membership discount will only be applied if you have an active Membership for the current season. To check if your Membership is active for this season, follow these steps:

1. Try logging in to the Members' Area.

2. If you can log in, your 23/24 Membership is active.

3. If you get a message saying 'you don't have access to this area', you don't have a valid 23/24 Membership and will need to renew your existing Membership or start a new Membership. Click here to start the renewal/purchase process.

Have you linked your active Membership to your Official Liverpool FC Store account?

• To receive your discount, you need to have linked your Membership to your online store account. View our full guide on how to do this.

Does your order include sale items?

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Membership discount is not applied on sale items.

• If your order includes some sale items and some full-price items, your Membership discount will be applied to the full-price items only

• If your order contains only sale items, you will not see your Membership discount shown because nothing in the order is eligible for discount.

Have you exceeded your Membership discount allowance for the season?

• To ensure fair use of our Membership discount, the maximum amount of discount you can redeem per season is £75 - that means you can have a discount on up to £750 worth of ordered products. You can read more about the Membership discount allowance here

If you are still experiencing problems after checking all of the above, please contact our Fan Services team via the link at the bottom of this page.

The terms of the Membership retail discount are included within our general Membership terms and conditions, which you can read here.

Information on the discount is included in section 7. Benefit Terms and Conditions.